In Her Shoes

Client: LUX

An initiative developed with Lux and the Wunderman Thompson's Puerto Rico and Singapore offices to show men the impact of everyday sexism suffered by women on the streets of Cairo.

Let's try to change this behaviour, experience what women have to face when they are on streets, walk in her shoes here: https://citywalks.live/inhershoes

Recognitions:

• Silver, Branded Entertainment, ADFEST 2022

• Silver, Digital, ADFEST 2022

• Shortlist, Positive World Impact, New York Festivals 2021

• Shortlist, Branded Content, New York Festivals 2021

• Bronze, Transformación Social, FIAP 2022

• Silver, Online Video, FIAP 2022

• Shortlist, Lux / Spikes Asia 2022

• Gold, Imagen - Bien Público, CÚSPIDE 2022

• Gold, Mobile & Social: Video Interactivo, CÚSPIDE 2022

• Gold, Media: Otros Mercados Digital, CÚSPIDE 2022

• Silver, Media: Otros Mercados, Digital y Social, CÚSPIDE 2022

• Shoirtlist, Media: Promo & Activation, CÚSPIDE 2022

• Shoirtlist, Media: Campaña Bajo Presupuesto, CÚSPIDE 2022

• Shoirtlist, Media: Conexión Innovadora, CÚSPIDE 2022

• Bronze, Video Execitionl, SME Digital Awards 2022

• Bronze, Innovative Use of Technology, SME Digital Awards 2022

• Bronze, Social Responsibility Campaign, SME Digital Awards 2022