JamaICAN

Cliente: Pepsi

Many countries have their own unique chant. One where crowds scream at every big event or sports match. Unfortunately, Jamaica didn’t have one. To inspire Jamaicans, Pepsi wanted to create a chant that didn’t just cheer everyone around, but also had an uplifting message. Luckily, Jamaicans have the two most self-encouraging words in their demonym: Jama-I-CAN. The chant was created in Tuff Gong Studios and sang by Jamaica’s superstars Shenseea and Ding Dong. It was launched during Jamaica Day.

Recognitions:

• Gold, Image, CÚSPIDE 2019

• Bronce, Radio, CÚSPIDE 2019

• Shortlist, Uso de Influencer, Sol 2019