Jingle Therapy

Client: SBS + Asociación de Alzheimer de Puerto Rico

Jingle Therapy is an alternative, non-pharmacological new Alzheimer's treatment developed by VMLY&R Commerce & Health, Spanish Broadcasting System and Puerto Rican Alzheimer's Association, that uses old popular jingles to bring back meaningful memories on patients and soothe their symptoms.

AdAge Editor's Pick

Little Black Book

Recognitions:

• Bronze, Health & Wellness, Cannes Lions 2023

• Shortlist, Health & Wellness, Cannes Lions 2023

• Bronze, Health & Wellness, LIA 2023

• Gold, Audio, Public Service, CLIO 2024

• Silver, Direct, Public Service, CLIO 2024

• Merit, , Health & Wellness, Radio & Audio, The One Show 2024

• Gold, Anuncios: Mejor Uso de la Cultura Local, FIAP 2023

• Gold, Anuncios: Salud, FIAP 2023

• Gold, Formatos: Salud, FIAP 2023

• Silver, Innovación: Salud, FIAP 2023

• Mejor Idea País, Ojo de Iberoamérica 2023

• Silver, Media, Ojo de Iberoamérica 2023

• Silver, Radio & Audio, Ojo de Iberoamérica 2023

• Silver, Salud & Pharma,  Ojo de Iberoamérica 2023

• Bronze, Salud & Pharma, Ojo de Iberoamérica 2023

• Shortlist, Experiencia de Marca & Activación, Ojo de Iberoamérica 2023

• Grand Prix, Digital Industries, The Drum Awards Festival 2023

• Winner, Digital Industries, Audio, The Drum Awards Festival 2023

• Winner, Digital Industries, Healthcare and Pharma, The Drum Awards Festival 2023

• Winner, Social Purpose, Healthcare and Pharma, The Drum Awards Festival 2023

• Shortlist, Regional Competition, ANDY’s AWARDS 2023

• Grand Prix, Mental Health, Digital / Mobile, Saniss Awards 2024

• Gold, Health, Consumer Products And Services, Saniss Awards 2024

• Gold, Mental Health, Digital / Mobile, Saniss Awards 2024

• Gold, Wellness / Products: Digital / Mobile, Saniss Awards 2024

• Silver, Mental Health, Radio, Saniss Awards 2024

• Bronze, Health, Consumer Products and Services / Innovation, Saniss Awards 2024

• Shortlist, Media companies & entertainment, Effie Awards Latin America 2024

• Shortlist, Positive change, Social good, Non profit, Effie Awards Latin America 2024

• Grand Prix, Uso del Medio: Plataformas de Audio, CÚSPIDE 2023

• Grand Prix, Productos y Servicios: Servicios de Comunicación, CÚSPIDE 2023

• Gold, Uso del Medio: Plataformas de Audio, CÚSPIDE 2023

• Gold, Productos y Servicios: Servicios de Comunicación, CÚSPIDE 2023

• Gold, Uso del Medio: Plataformas de Audio, CÚSPIDE 2023

• Gold, Uso de marketing direct: Medios Digitales & Sociales, CÚSPIDE 2023

• Gold, Auspicio o Alianzas: Auspicio del Consumidor en la Tienda, CÚSPIDE 2023

• Silver, Bien Público, CÚSPIDE 2023

• Bronze,Uso del Medio: Digitales y Sociales, CÚSPIDE 2023

• Gold, Communications & Community Outreach, SME 2023